The Fashion Jewellery Market

February 14th, 2010 by wys


Retailers are spoilt for choice these days when it comes to Wholesale Fashion Jewellery. The array of styles and designs available for bulk purchase is vast.
The manufacturing processes used by wholesale jewellery manufacturers have become more sophisticated, and their approach to product design is now more strategic than ever before. Customers are increasingly discerning which has forced manufacturers to raise the bar in order to attract orders and produce collections that appeal to a fashion conscious audience.
The recent boom in throwaway fashion, fuelled by cheap fashion retailers such as H & M and Primark, has had a knock on effect in the wholesale jewellery market.
Precious jewellery such as diamonds and gold will always remain popular, however fashion conscious shoppers are more likely to opt for costume jewellery because of its affordability, increasing quality, and because they can easily update their accessories as fashion trends change, without spending a fortune.
Convincing imitation diamond earrings and rings can be bought for as little as $15 in some cases, so it isn’t surprising that shoppers are buying these accessories rather than spending hundreds of dollars on the real thing.

Fashion jewellery is a highly lucrative and competitive industry. There are a huge number of companies and private individuals, mostly in China and other Far Eastern countries, who manufacturer jewellery for bulk distribution, the majority of which is destined for western retailers.
Although demand is high this doesn’t mean that quality can be compromised. In an attempt to gain a competitive edge the more sophisticated wholesale jewellery manufacturers will station employees overseas, their sole purpose being to research market trends and feed back information about the latest jewellery designs.

Wholesale Jewellery doesn’t necessarily have to be a buy off the peg industry these days. Most wholesale suppliers will create exclusive ranges on request, however with specific tools having to be made and amortised into the unit cost, in most cases, this strategy tends to be used by the larger retailers as it is cost-prohibitive for independent retailers and small chains. Manufacturers can also be commissioned to make replicas of specific high-value jewellery pieces on demand, however this option will also carry additional tooling costs so the retailer must be certain that they will sell sufficient volume in order to cover costs.Tiffany jewellery tends to be imitated more than most because of their recognisable designs. Given the quality of workmanship it can be very difficult to tell the difference between the imitation and the genuine article.

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