Jewellery & Jewelry

Thanks to an expensive marketing campaign by the diamond sellers, may people do not know that actually gold bracelets are one of the most popular kinds of jewelry in the world. While diamonds can be seen on billboards and magazine ads everywhere, in truth they need to be pushed that hard because in our culture diamonds make good gifts for only a handful of occasions, such as engagements, weddings and anniversaries. Meanwhile, gold bracelets out-sell diamonds in all forms, yet few people think about the shifting trends in the bracelet market. So here’s a quick run down on the most popular trends in contemporary gold bracelets.

Today’s hottest styles run the gamut between elegant and flashy, such as gold link bracelets, thick gold chain bracelets, and ornate Byzantine gold bracelets. No doubt about it, glamour is still sometimes ostentatious, in particular when Hollywood fashion is calling the shots, but there is no hard and fast rule these days. Actually, this year’s hottest trends seem to be more about using gold to accent other features, rather than standing out and making its own statement. Consider reality TV star Audrina Patridge, who modeled a simple wooden beads and gold bracelet while sunbathing and started a national obsession with simplicity. At a recent event with Matt Damon, actress Sarah Jessica Parker wore a sparsely gem-encrusted gold bracelet that begs for explanation – is this an antique or is she re-inventing the gem and gold look?

From this vantage, it looks like gold has emerged from the “bling” stereotype as a versatile material for all kinds of bracelets. Maybe gold bangle bracelets is your style, or perhaps you like Linsay Lohan’s thick granulated bracelets. Regardless, gold bracelets today are an easy way to accentuate your dress without worry of being out of style.